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Professionals, 3. August 2022

VfB to visit the USA

VfB Stuttgart will make the most of the period without games in November to travel to the USA. The club will represent the Bundesliga in the American market from 14 to 21 November, in line with the German Football League's (DFL) internationalisation strategy. A friendly against 1. FC Köln has already been scheduled for 19 November in Austin, Texas.

Furthermore, the trip, which is organised by VfB's experienced partner Onside, will be used for team-building and training as well as sponsor and PR appointments. The CO2 emissions of the team's flights will be calculated and a voluntary donation will be made to the climate protection projects of VfB partner NABU, Naturschutzbund Deutschland e.V.

VfB CEO Alexander Wehrle: "We're shortening the long break for the World Cup for the team with this trip in a sensible way, while also doing something for the internationalisation of both VfB and the Bundesliga as a whole. Our league is shaped by large, member-led clubs that are steeped in tradition. It's important that we show our presence in regions like the USA after the coronavirus-enforced break, and not to leave it to other big leagues and clubs. Thanks to our head coach and Stuttgart's historically close connection with the USA, we're a perfect fit for this tour. I'm sure we'll generate a lot of positive publicity for VfB and at the same time put together an unforgettable trip for the boys."

Rouven Kasper, VfB Head of marketing and sales: "The USA is one of the most important target markets in our internationalisation strategy given the steadily increasing interest in football there. On top of that, Texas is a particularly exciting state given its proximity to Mexico and the resulting enthusiasm for football. We're looking forward to at least one high-profile friendly game and the many opportunities to present VfB as a likeable, cosmopolitan club in the USA, as well as to be able to offer our partners added value in this part of the world too."