Stuttgarter Hofbräu has been closely tied to VfB as a partner since 2020. This shared success story will now continue long into the future, with Stuttgarter Hofbräu remaining a premium partner and official beer partner of VfB until 2030. As well as typical sponsorship activities, the brewery will continue to focus on campaigns for members and fans. For example, the “White-and-Red Spring Festival”, a big VfB party for all the family, will celebrate its debut in the “Beim Benz” marquee on 6 May.
Rouven Kasper, Chief Marketing & Sales Officer at VfB Stuttgart: “Quality, regionality, ambition and a sense of tradition – these and other values are shared by Stuttgarter Hofbräu and VfB. The past years of our partnership have been thoroughly successful and it will remain so in the future together. We’d like to express our thanks to Stuttgarter Hofbräu for this long-term, valuable and strong commitment to VfB, our fans and our region.”
Martin Alber, managing director of Stuttgarter Hofbräu AG: “From the beginning, our involvement has been about much more than sponsorship. Our heart beats for and in Stuttgart, and therefore also for our city’s club. Together we want to create special moments both on and off the pitch, continuing into the future.”