What sets a VfB Stuttgart jersey apart from the rest? What does the city of Stuttgart really stand for? The new 2025/26 home jersey answers these questions in a special and original way by bringing together two instantly recognisable features – the red hoop around the chest, which turns 100 this year, and the Stuttgart Stäffele, the famous Steps of Stuttgart – thus symbolising the bond between the Cannstatt club and its home city. Alongside our new main sponsor LBBW, who feature on the front of the shirt, and our long-standing kit supplier JAKO, the new jersey aims to highlight the club’s regional roots while expressing a desire to keep moving forward, all under the motto ‘STEP UP!’
This symbiosis is achieved through a modern yet harmonious design, featuring the club’s white and red colours, progressive patterns in the red hoop and innovative embossing across the entire fabric of the jersey. The embossed pattern not only gives it a special, high-quality feel but also mirrors the iconic Steps of Stuttgart, the Stäffele. On closer inspection, you can make out the famous Eugenstaffel, the idyllic Sünderstaffel and the steps of the Cannstatter Kurve at the MHP Arena. The design is rounded off by white sleeve cuffs, which also feature the fine embossed pattern, and a new V-collar, making the jersey a stylish accompaniment on and off the pitch.
Alexander Wehrle, CEO of VfB Stuttgart: “Our new home shirt is a perfect fit for the 100th anniversary of the red hoop around the chest. We’ll be celebrating this special anniversary extensively, and in a variety of ways, this season. The home jersey combines real-life tradition, close ties and regional roots with our ambition to keep developing and improving VfB.”
Rouven Kasper, chief marketing and sales officer at VfB Stuttgart: “We didn’t just want a new jersey – we wanted to work with JAKO to create a real statement for VfB, our home city and our chosen path. With the Stäffele and LBBW on the front of the shirt as our new main sponsor, the VfB jersey is returning to the region. Our new home shirt stands for emotion, innovation and identification.”
Tobias Röschl, director of marketing and sales at JAKO: “With this new home jersey, we’ve once again succeeded in creating an individual design that has been thought through down to the very last detail. The iconic Stäffele embossing and graphic design elements around the hoop reflect the identity of the city of Stuttgart in an impressive way, while bringing together tradition and modernity. Once again, our aim for the new season is to deliver a home jersey that will live long in the memory on the pitch.”
The new home shirt is available HERE and in VfB fan shops at the MHP Arena in men’s and children’s sizes. All jerseys meet JAKO’s first-class standards, are made from 100% recycled materials and are available at the unchanged price of €84.99 (S-5XL) and €64.99 (children’s sizes 116-164). The matching shorts and socks are a continuation of the theme of the jersey, picking up on the architectural design of the steps and perfectly rounding off the overall look on the pitch. The matching goalkeeper jersey, in the fresh city colours of yellow and black as well as neon-pink, and the women’s version (sizes 36-44) will be available in the coming weeks.
Fans will get to see the lads from Cannstatt wear the kit for the first time in the friendly against SV Fellbach on Saturday 12 July, which kicks off at 14:00 CEST.
