In a great honour for VfB and the city of Stuttgart, the MHP Arena has been recognised at the annual Eventex Awards – one of the most prestigious competitions in the marketing and event industry. With a score of 83.404 out of 100 across the categories of ‘Concept’, ‘Creativity & Innovation’ and ‘Achievements & Results’, the arena was awarded Gold by an international jury of experts. The panel reserved special mention for VfB’s innovative event space and its versatile use, its unique interior design and its sustainable modernisation.
Eventex is a global platform which specialises in awards in the event and experience industry. Founded in 2009, it stages the annual Eventex Awards, one of the world’s most prestigious competitions for experience marketing, brand activations, conferences, festivals, event venues, agencies and service providers. This year, bronze, silver, gold and platinum awards were presented in over 300 categories, with the MHP Arena honoured in the ‘Arena/Stadium’ category. None of the applicants won Gold in that category last year.
Rouven Kasper, chief marketing and sales officer: “We’re delighted to receive this special award. It underlines the fact that the MHP Arena has developed into an innovative and highly attractive location for events and functions, due to its comprehensive modernisation as well as our marketing and operating strategy. For Stuttgart, our economic region, VfB ourselves and our partners, a modernised MHP Arena – which is unrivalled in terms of event space flexibility and as a venue – is an important milestone.”