Groundwork set for stadium re-construction
The groundwork has been set to turn the Gottlieb-Daimler-Stadium into a multi-functional football stadium - that was the news announced by the Lord Mayor of Stuttgart, Dr. Wolfgang Schuster, chairman of the Daimler AG (plc), Dr. Dieter Zetsche and VfB president Erwin Staudt at a press conference in Stuttgart's Mercedes-Benz Museum on Monday afternoon.
The total expense of around 93 million (60 million from new investments and 33 million in loans from earlier reconstruction) will be necessary in addition to the 27 million investment from VfB itself.
The construction work on the multi-functional football stadium is due to begin in mid 2009 and should be completed by the end of 2011. With the permission of the district council and the City of Stuttgart administrators, the Gottlieb-Daimler-Stadium will be re-christened with the name Mercedes-Benz Arena from the beginning of the 2008/2009 season.
The brand 'Mercedes-Benz' will have the rights to the stadium name for a total of 30 years: "In re-naming the stadium we hope to bundle all of the sporting activities in and around football under the brand name 'Mercedes-Benz'. At the same time we will be acknowledging the fact that the company Daimler feels a distinct unity with both the region of Stuttgart and VfB.
VfB president Erwin Staudt is extremely positive about the co-operative concept involving the City of Stuttgart, the Daimler AG and VfB Stuttgart: "This is a great opportunity for all parties involved as everyone profits from this move. For VfB the reconstruction will offer the possibility of limiting current competitive disadvantages. The decisive factor of course is that we can really feel the fantastic support of the VfB fans at the new Mercedes-Benz Arena and that the team can be driven on to take a couple of extra points."